About Devil Claw

Origins of the Name

Devil Claw was founded in 2015 by designer Ronald Chan during his undergraduate program in jewellery design at OCADU. While working on a bangle project, Ronald stumbled upon the captivating form and textured surface of the African desert plant known as the devil claw.

This discovery perfectly aligned with Ronald's vision for his bizarre and edgy metal-inspired style. The devil claw became the iconic symbol and ongoing inspiration for Ronald's design journey, leading him to explore diverse themes and ideas.

Style & Narrative

Devil Claw's design style seamlessly blends heavy metal and alternative music influences with the concept of Memento Mori, resulting in a unique and captivating fusion. Each jewellery piece crafted by Devil Claw tells a story and holds profound meaning, serving as a keepsake that commemorates pivotal moments in life. From tales of heartbreak to celebrations of brotherhood and friendship, our jewellery pieces connect with the wearer's emotions and personal history, fostering a sense of belonging within the alternative art.

Our Vision

Our brand is driven by a powerful vision - to acknowledge self-expression and celebrate the beauty of embracing individualism in a world that often pressures us to conform. Inspired by the bold and fearless alternative styles, we believe that true creativity thrives when we dare to be different, when we proudly embrace our uniqueness, and when we challenge the boundaries of what is considered "normal." By embracing the spirit of individuality, we aim to create a space where authenticity and self-expression.

With every piece we craft, we aspire to inspire. We want to empower our community to express their true selves, to boldly showcase their identities, and to find solace in the beauty of their differences.

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